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Buy Stromectol Without Prescription, For the last couple of months, I've been working for Kyte (more on that in a future post), and yesterday we got a nice shout out from backstage at the Daily Show with Jon Stewart, highlighting Kyte's mobile streaming capabilities. Ever the evangelist, Stromectol duration, About Stromectol, Arianna was pressing Jon Stewart on the question of blogging - specifically, why doesn't Stewart blog, Stromectol no prescription. Stromectol trusted pharmacy reviews, His knee-jerk answer was that he has a television show - one that airs daily - that provides an ample outlet for his thoughts. "I don't have any extra thoughts, Stromectol price, Stromectol cost, " he says.

Of course Stewart's answer doesn't satisfy Arianna, Stromectol interactions, Stromectol samples, and I'm sure she's right in the sense that Stewart's fans would eagerly devour all his extra thoughts, spontaneous backstage antics and the rest of the "dreck" (as he refers to it later on the show, Stromectol natural, Doses Stromectol work, with Arianna as his guest).

On the other hand, Stromectol dosage, Stromectol coupon, I understand how someone who writes all day every day for his show would have no energy left over for blogging.

At one point Stewart notices the member of Huffington's crew using the Nokia N95 8GB to capture the exchange on video, buy Stromectol online cod, Order Stromectol from United States pharmacy, and the conversation turns briefly to online video and "embedding." Then web analytics, and when Arianna mentions Nielsen ratings, buy generic Stromectol, Stromectol forum, Jon Stewart recognizes commmon ground and asks, "are you sure you're not TV?"

Here's Arianna on the actual show:


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Buy Accutane Without Prescription, Just a year ago, two of my most powerful Internet addictions were Yahoo Fantasy Sports and Yelp. Accutane schedule, Now, I hardly think about either one, purchase Accutane. Canada, mexico, india, Yelp made me 'Elite' in 2007, which was a nice surprise, buy Accutane no prescription. Accutane use, By the end of that year, however, Accutane over the counter, Where can i cheapest Accutane online, my review pace had really tapered off, so I was even more surprised they made me Elite again in '08, Accutane treatment. Accutane images, I'm almost certain it won't happen again this time around. I don't think I wrote more than a dozen reviews this year, Buy Accutane Without Prescription. I haven't even hit 100 - a milestone I had expected to reach a long time ago, real brand Accutane online. Accutane online cod, The capper came this week when I tried to RSVP for the Yelp holiday party at the Exploratorium. I was politely rejected, buy Accutane from mexico. Accutane long term, So much for Elite status. Buy Accutane Without Prescription, That makes two entire years of Eliteness without a single Yelp party to show for it. Every Elite soiree I tried to RSVP to was full before I even saw the announcement in my inbox, Accutane no prescription. Ordering Accutane online, I scored a pass to the holiday party of '06 - at the California Academy of Sciences - but a long time friend of mine made a surprise visit to SF that weekend, and Yelp wouldn't let me in with my impromptu guest, buy Accutane online no prescription. What is Accutane, I don't blame them. I'm just saying, purchase Accutane online no prescription.

So what happened, Buy Accutane Without Prescription. Discount Accutane, Why don't I Yelp anymore.

For one thing, Accutane photos, Purchase Accutane online, I got really busy. Rarely in my career have I been as busy as I was this past summer, my Accutane experience, Accutane dose, and any non-essential web activity all but ceased for several months. Then, no prescription Accutane online, Order Accutane from United States pharmacy, after the busy time, there was a recovery period during which I lacked the brain power for the kind of pith and wit Yelp demands, Accutane pics. Buy Accutane Without Prescription, Mainly though, I just didn't have very many truly notable restaurant experiences. Accutane wiki, I'm just not motivated to write a three-star review for a three-star experience that basically met my expectations.

Even on the rare occasion when I was wowed - by an amazing 11-course tasting menu at Coi on my birthday for example - it just felt somehow pointless to put my own opinion on the pile with 140 others. I'd give it four or five stars, Accutane recreational, Buy no prescription Accutane online, which is what it's averaging. I'd praise it for things that have been said 120 times already, japan, craiglist, ebay, overseas, paypal. And for restaurants like Coi, there are always a handful of haters with their one-star reviews, Buy Accutane Without Prescription. Is Accutane safe, Someone's piece of chicken was raw in the middle. Someone thought the waiter got snippy, effects of Accutane. Accutane interactions, Someone had to wait til 8:35 for a table, even though the reservation was for 8:00.

Every restaurant the same. Buy Accutane Without Prescription, Well, it's more accurate to say there are a few archetypes:

There's the fine dining restaurant that lives up to the hype (like Coi). Average of 4.5 stars but with five or six one star reviews (see above) and about twice that number of three-star reviews by people who adore a similar restaurant in another city.

There's the beloved neighborhood joint. Again, average of 4-5 stars but from a huge number of reviews. Again, there are a few one-star reviews from people who don't understand the concept of low-brow.

And so on, Buy Accutane Without Prescription.

The rest are meh restaurants that have - and deserve - a plurality of three-star reviews. Middle-of-the-road. Again, why bother reviewing these.

I used to live for the feedback I'd get when I posted a review. I still think Yelp's system of compliments and the useful Buy Accutane Without Prescription, , funny, cool ratings are utter genius.

I'm still a huge consumer of Yelp. I use it all the time to decide where to eat. I basically use it as my Yellow Pages whenever I need to find or contact a local business. The integration of Google Maps - both on the website and in the iPhone app - is about as elegant as a UX can get. For that matter, the overall experience of Yelp is one of the best on the web, and I steal from it all the time when I'm designing apps or making recommendations to clients, Buy Accutane Without Prescription.

So what could get me contributing again?


  • Yelp could encourage freshness (of reviews) by 'retiring' old ones to an archive or at least weighting the more recent reviews more heavily in the average. I have a hard time penning a review for a place that already has several hundred, especially when the average score is exactly what I'd give it.

  • Yelp makes it easy - with Bookmarks - to keep track of places you've been or want to go, but after you bookmark a place, it's easy to forget about it. Yelp could do more with these bookmarks - emailing reminders for example. And what if I could reply to the reminder with my review - email my review directly to my Yelp account. I would love that.

  • Buy Accutane Without Prescription, More widgets and access through other channels. The ability to email reviews directly to my Yelp account would be great. A Facebook app would be nice. Maybe a Firefox add-on or a Mac OS widget. I find myself visiting actual websites less and less.

  • Twitter. I wish I could drive traffic to my reviews by automatically tweeting whenever I post one.

  • The girls of Yelp, Buy Accutane Without Prescription. Where is the love. You used to comment on my profile, send me compliments, private messages. No more... sigh.


Maybe I'll come back to the Yelp fold one of these days, but until then, I still love y'all.

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Yahoo PipesIn my last post Buy Cardura Without Prescription, , I mentioned that you can use Yahoo Pipes as a buzz-watching tool, get Cardura. Cardura brand name, Today I made three short videos to illustrate how it's done. As the title of this post suggests though (and as I also discussed in my last post), Cardura price, Cardura steet value, there are two different strategies for monitoring buzz: searching and curating.

To recap, Cardura canada, mexico, india, Cardura mg, searching is just what it sounds like. In the context of buzz monitoring, Cardura duration, Buy Cardura online cod, it means scanning sources known and unknown for mentions of the things (brands, companies, Cardura pictures, Where can i buy cheapest Cardura online, etc.) you are following. Curating means monitoring a handpicked set of (influential) sources - perhaps just monitoring them in general, buy Cardura from canada, After Cardura, but also looking for mentions.


  • Video #1 covers the searching strategy and shows you how to grab feeds from sources like Google Blog Search and Technorati and combine them using Yahoo Pipes.

  • Video #2 continues from #1 and shows you how to remove any duplicate posts from the combined feeds.

  • Video #3 covers the curating strategy and shows you how to search for keywords across a handpicked list of blogs.

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Buy Blopress Without Prescription, Social media analytics and measurement has rapidly emerged as a market over the last few years, and there are a lot of companies trying to carve out a niche (including my former employer, Scout Labs). It's a huge problem space -  a composite of many problem spaces really - but they all begin with the need to find relevant conversations (blog posts, consumer reviews, Blopress price, tweets, Buy no prescription Blopress online, videos...) happening out on the web.

Before you can do the sexy bits - salience and sentiment analysis, influence tracking, purchase Blopress for sale, visualizations, Blopress steet value, etc. - you need to find the stuff.

Very broadly, order Blopress from United States pharmacy, the challenge of finding stuff breaks across two kinds of topics:

First, Blopress duration, there are very specific topics having to do with, say, a particular company or product or person, is Blopress safe. You're concerned with every mention and how they add up, Buy Blopress Without Prescription. As a brand manager, Online buy Blopress without a prescription, you want to see what people are saying about you and your competitors, to understand whether they are net positive or negative and why. As a product manager, low dose Blopress, you want to understand what people like or don't like about the stuff you (and your competitors) are selling. Blopress pharmacy, As a PR manager you want to gather and organize mentions. As a customer service exec, you want to nip problems in the bud, Blopress online cod. Buy Blopress Without Prescription, The second type of topic is much more general. You want to follow everything March Madness, Blopress overnight, not just the news and scores for your alma mater and their arch rival. As a marketing manager or product manager, you want to understand where the market is going, Blopress without a prescription.

Structurally, Japan, craiglist, ebay, overseas, paypal, these aren't necessarily very different. Part and parcel to following a market is following the specific people and companies who make up that market.

Other issues with finding conversations are more tactical, Buy Blopress Without Prescription. There is the question of tools, where can i order Blopress without prescription, and the question of where to look. Doses Blopress work, You can simply search. Google is getting better and better, returning results from every kind of source, Blopress mg. There's Google Blog Search too (and Technorati) of course, Blopress canada, mexico, india, plus Google Video Search, etc. Buy Blopress Without Prescription, And there are the specialized search engines, like Twitter Search (formerly Summize) and sites like Blinx (videos), Swotti (consumer reviews), Boardreader (forums), etc. There are so many places people are talking now, Blopress over the counter, and they just keep multiplying. Is Blopress addictive, One problem with search, though, is that it's a pull medium, taking Blopress. You have to actively do it - although tools like Google Alerts will push the results to you; Google Blog Search and Technorati also let you subscribe to your searches via RSS. Get Blopress, Still basically pull though. Another problem with search is that the ranking systems don't care about what's new, Buy Blopress Without Prescription. They are mostly concerned with relevance.

Another option is to curate your own list of sources, fast shipping Blopress. You can subscribe to the relevant companies' own blogs, Blopress dangers, and those of the relevant pundits, etc. Then you can easily aggregate all your searches using Yahoo Pipes and even do some simple processing (like de-duping) of the results, cheap Blopress no rx. Buy Blopress Without Prescription, A number of sites have emerged to gather and curate the good stuff for you. popurls republishes content from a number of popular blogs and websites. Where to buy Blopress, Original Signal does the same and organizes it across a few broad categories like Technology, Business and Entertainment.

Other sites, australia, uk, us, usa, like Alltop and LOUD3R, Blopress alternatives, organize content into a much larger and more granular range of categories.

Some sites attempt to identify what's hot and then apply an editorial filter. Buzzfeed uses people, Buy Blopress Without Prescription. Polymeme seems to rely on technology, herbal Blopress.

One problem with the curating approach is that you get a lot of noise. Buy Blopress without prescription, The pundits talk a lot but rarely mention the specific companies or products you're interested in following. This is fine for people interested in general topics, but not as good for brand managers and PR people who are interested only in actual mentions, where can i buy cheapest Blopress online. Buy Blopress Without Prescription, Finally, some sites combine search and curating into pretty powerful solutions. LOUD3R's search is very good. Blopress wiki, You can take this strategy further on your own to create a pretty mean buzz-watching tool by using these as a starting point. Here's how:

Subscribe to any number searches you perform on Google Blog Search, Technorati, Blopress from canadian pharmacy, Twitter Search, Buy Blopress online cod, popurls, polymeme, Digg, my Blopress experience, del.icio.us and any other RSS feeds relevant to your topic. Aggregate the feeds using Yahoo Pipes, de-dupe them and sort them in descending chronological order.

Maybe I'll do a more detailed post on that last bit another time.

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Often there's a URL that goes along with a tweet, buy no prescription Colchicine online, Buy Colchicine without prescription, and more and more I find that I just scroll past everything else as fast as I can. These tweets lead me directly to the whole story, get Colchicine, Buy Colchicine no prescription, and they're where the headlines-only experience ends.

Having bitched, I will say there are signs I'm coming around. I may recant this whole post in a few weeks' time.

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Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects.
Moran's conclusion is that companies get seduced by the technologies involved without understanding the terrain, Zithromax without a prescription. Zithromax without prescription, These sites fail, he believes, about Zithromax, Zithromax duration, because companies don't invest enough money or manpower in supporting them, and because the things the companies measure don't really align with their professed business goals, Zithromax maximum dosage. Zithromax images, The title of the article - "Why Most Online Communities Fail" - is misleading, since Moran is talking specifically about corporate social networks, buy cheap Zithromax no rx, Rx free Zithromax, and the very premise of these sites is flawed if you ask me. I haven't seen the list of companies he looked at, Zithromax trusted pharmacy reviews, Doses Zithromax work, but I would guess that most of them actually have thriving online "communities" whose activities just happen to be distributed across the Internet. People are twittering, Buy Zithromax Without Prescription. They're posting about those 100 companies on their blogs and MySpace pages, Zithromax online cod. Where to buy Zithromax, I understand the urge that companies have to contain this activity, but it's a pipe dream, Zithromax cost. Zithromax brand name, You can build the snazziest playground in the world, and most of your community still won't show up, online buy Zithromax without a prescription. Get Zithromax, If you want to connect with them, you have to do it on their turf, japan, craiglist, ebay, overseas, paypal. Effects of Zithromax, If you want to quantify their effect on your brand perception or your sales numbers, you have to find tools that can do that, Zithromax from canada. Is Zithromax safe, That's what my most recent venture, Scout Labs, Zithromax pharmacy, Zithromax class, is aiming to provide, and that's why I believe in their product, Zithromax dangers. Zithromax gel, ointment, cream, pill, spray, continuous-release, extended-release, Companies are willing to spend millions on the fantasy that they can bring their communities to them because they don't have very good ways of tuning in to the communities that are already out there.

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Now, reading the pitches from the current lot of would-be gurus, it seems things haven't changed very much, Buy Sinequan Without Prescription.

The basic pieces of a social marketing campaign today seem to be.., is Sinequan addictive. Sinequan no prescription,

  • Create a profile/group on MySpace/Facebook/Twitter/Jaiku
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This formula is attractive because none of these things necessarily requires much effort on the part of the company. It might get kudos from the Madison Avenue crowd and a few marketing pundits, Sinequan samples, Sinequan natural, impressed by your "revolutionary" foray into the frightening universe of social media, but the long term rewards from real people will be thin and fleeting unless you do a little more, effects of Sinequan. Buy Sinequan from canada, Give something good away. Buy Sinequan Without Prescription, I'm personally tired of the whole contest thing. Too many big companies think it's good idea to create some kind of cheesy campaign where, purchase Sinequan for sale, Sinequan pharmacy, for example, they entice people to make their own commercials for you or slog through a ridiculous scavenger hunt for the chance at a big prize, Sinequan price, coupon. Sinequan photos, This doesn't count as a giveaway because contests like this demand payment (manual labor and/or creativity) in exchange for nothing but a chance at a reward.

Instead, canada, mexico, india, Sinequan online cod, what I'm talking about is not all that different from the old concept of a loss-leader. You take a loss on something that will attract people to you, is Sinequan safe, Sinequan price, and then you try to deepen the relationship with those people and persuade them to (or simply hope they will) buy more stuff. What if Microsoft simply gave away the Xbox for free, knowing that such a move would push their console market share way past the PlayStation, Buy Sinequan Without Prescription. Could the resulting increase in game sales make up for the cost of such a move, Sinequan without prescription. Sinequan street price, I'm sure Microsoft has already run the numbers on this, so I won't fantasize about getting a free Xbox, real brand Sinequan online, Sinequan results, but there are plenty of giveaway ideas that cost almost nothing.

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Buy Generic Keflex Without Prescription, In this week's installment of his 'Circuits' column, David Pogue asks, "Are you taking advantage of Web 2.0?" By 'you' he means your company, and he describes the response this question got from the attendees at a recent PR conference:

"...within seconds, there were 132 responses on the screen in a huge, scrolling list. 'Not enough money.' 'Don't understand it.' 'No technical resources.' 'Not enough manpower.' 'No visible return on investment.' 'Fear of ridicule.' 'Fear of slander.' 'Fear of permanence.' 'Fear of the public running amok.'"
There are lots of common fears in there, rx free Generic Keflex, Real brand Generic Keflex online, and they're all reasonable at first glance. Companies are understandably afraid of opening themselves up to ridicule and slander from a public running amok, Generic Keflex no rx, Generic Keflex dose, knowing that all the messy results will live forever, just a Google search away, canada, mexico, india. Buy Generic Keflex from canada, And they've seen some embarrassing failures from companies who've tried to embrace the new paradigm - like the Chevy Tahoe debacle, and Wal-Mart's fake blog (or flog) scandal, to name just two incidents, Generic Keflex price. Generic Keflex for sale, So the safest bet is to simply stay away from all things Web 2.0.

The problem with this approach, obviously, is that the public is already running amok, Buy Generic Keflex Without Prescription. That's what the public does, is Generic Keflex safe. Where can i cheapest Generic Keflex online, If they want to slander you, they have YouTube and MySpace and a million other places to do it, buy Generic Keflex without a prescription. Comprar en línea Generic Keflex, comprar Generic Keflex baratos, Sticking your head in the sand doesn't make all this stuff go away. It just makes your company look silly - or worse, order Generic Keflex online c.o.d, Where can i find Generic Keflex online, aloof, uncaring and behind the times - and ultimately more vulnerable to whatever mud they might be slinging, online Generic Keflex without a prescription. Buy Generic Keflex Without Prescription, So if it's unwise - or unrealistic - to stay out of the fray, then what's the best strategy for jumping in. Japan, craiglist, ebay, overseas, paypal, The other questions from the PR conference attendees fall into this category. More and more companies have recognized the need to participate, where can i buy Generic Keflex online, Generic Keflex overnight, but they don't know where to focus or how much to invest.

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Buy Celexa Without Prescription, As a user experience guy, one of the things I do for my job is try out every new web service that comes along. Most of them don't really stick, Ordering Celexa online, and some I avoid simply because of god-awful naming. I'm talking about you, Frrvrr, order Celexa from mexican pharmacy. Seriously, Celexa steet value, the Web 2.0 Company Name Generator could have done way better. Anyway, the following is the shortlist of the services I actually get value out of on an almost daily basis.., buy Celexa without a prescription.

del.icio.us logo del.icio.usThere's too much good stuff on the Internetz, Buy Celexa Without Prescription. I find a handful of things every day that I don't have time to read right away. Online buy Celexa without a prescription, I also read a lot of good stuff that I know I'll want to find later or refer back to. Enter del.icio.us. I must have a couple thousand URLs bookmarked in there now, taking Celexa, but I never have trouble finding them. Buy Celexa Without Prescription, The social component is a nice value-add, but del.icio.us would still be essential to my Internet survival without it. Rx free Celexa, My only complaint is the lack of support for multi-word tags. Commas would have been a better choice than spaces as a delineator.

Plaxo logoI discovered Plaxo a few years back when I was trying to consolidate and clean up a few different address books, order Celexa from United States pharmacy. It was good then, Celexa forum, and it's awesome now. With hooks into Gmail, Google Calendar, Yahoo Mail and Calendar and LinkedIn, plus a sync tool for Mac OS, Plaxo is the keystone of my personal information management, Buy Celexa Without Prescription. Recently they added a social networking suite of features called "Pulse," which makes sense, where to buy Celexa, but I have no use for it myself. Celexa pictures, I'm not sure what it does that, say, LinkedIn doesn't already handle for me, Celexa price.

Pandora logoI used to alternate pretty much equally between Pandora and Last.fm, Celexa pics, but eventually I found myself using Pandora more and more and Last.fm less and less. Pandora just picks better music. Buy Celexa Without Prescription, Last.fm is a social network, but all I'm interested in is a steady stream of good tunes. I'm sensing a pattern here, no prescription Celexa online, three apps with social networking components I don't use. Doses Celexa work, I'm an introverted person. Case in point I suppose. Last.fm uses collaborative filtering - the opinions of your friends and peers - to choose music it thinks you'll like, Celexa price, coupon. Pandora uses a proprietary algorithm based on an editorial analysis of hundreds of attributes of each song, Buy Celexa Without Prescription. What's more, Celexa recreational, Pandora learns from your own consumption of the music it plays and gets better and better.

LinkedIn logoMaybe I'm not so anti-social after all. I started using LinkedIn as a way of keeping tabs on people I worked with in the past, where can i buy Celexa online, especially as they moved and changed jobs. Buy Celexa online no prescription, Beyond that, I used it occasionally to help friends find jobs and to recruit people to work for me. Buy Celexa Without Prescription, Recently, they launched an "Answers" feature, where people post questions and the community responds. I've asked a few questions myself and gotten useful answers, Celexa interactions, and I enjoy browsing the pool of other people's questions. Celexa alternatives, Yelp logoI don't know the exact ratio of good luck to good thinking responsible for the wonderful world called Yelp, but they've managed to create something incredibly useful and utterly addictive. The various ways to connect and communicate with other people are especially engaging, Celexa dose. You can rate other people's reviews along several dimensions (useful, My Celexa experience, funny, cool) and send each other quick little compliments that are then displayed for all to see. Add talk threads, a local events calendar and a host of other useful features - all wrapped in a smart and efficient UI, Buy Celexa Without Prescription.

Wikipedia logoWikipediaMy route to Wikipedia usually begins with a Google search for some obscure tidbit of trivia, Celexa steet value. A few hyperlinks later and I'm hopelessly hooked, Celexa schedule, and I can kiss an hour of work goodbye.

google logoSpecifically Google Reader and Google Analytics. I used to use Bloglines to follow my feeds, Celexa blogs, but I switched to Google Reader because it's able to keep track of exactly what posts I've read (and not read). Buy Celexa Without Prescription, Simple as that. Buy Celexa online no prescription, As for Google Analytics, I get a darn good analytics app for free, and Google gets some data about my website and my visitors that it couldn't get any other way, Celexa overnight. Win win. Buy Celexa from canada, WordPress logoThe engine that powers this blog. It just keeps getting better and better, and it's free, Celexa no prescription. The WP community gives you help when you need it, and they're always cranking out new ways to extend the core software, Buy Celexa Without Prescription. Code is poetry indeed. Celexa use, Notably absent from my favorites are a few very popular services. People tout these all the time, and some of my friends give me dumbfounded looks when they find out I'm not a fan of.., buy Celexa no prescription.

  • Twitter - I just don't feel any need to get constant up-to-the-minute updates about anyone, Buying Celexa online over the counter, and I have no interest in keeping anyone that updated about me.
  • Facebook - I hate how Facebook forces you to spam everyone. Buy Celexa Without Prescription, Imagine ordering a cup of coffee at Starbucks and having to order drinks for everyone else in the store in order to pick yours up. I am, however, Celexa forum, totally addicted to Facebook's new Boggle-like game called Prolific.
  • Flickr - I'm actually a fan of Flickr, Celexa images, but I'm a casual and infrequent photographer at best. Also, I can't stand the pressure to come up with witty captions for everything.
  • Technorati - I use Google. Rubel was right. Enough said.
  • Last.fm - See Pandora, above.
Finally, there are a number of services that really intrigue me and have great possibilities. They are doing interesting things, adding value to the web and pushing it in the right directions, Buy Celexa Without Prescription. They just don't fulfill a frequent or persistent need of mine, so I don't have any compelling reason to use them on a regular basis.
  • Ning - New-ish venture from Netscape founder Marc Andreessen. An application platform that promises, "Create Your Own Social Network For Anything." I have friends who think it's the bomb diggity, but I've only scratched the surface of it myself.
  • Dapper - A web service that enables you to turn any website into an API. It's pretty slick, and it's tools like this that are pushing us ever closer to a truly semantic web.
  • Yahoo Pipes - This is a preview for how basic software engineering will be done in the future. Oooh the future.
  • Freebase - More semantic fun. A database of "the world's information," drawn from large open (structured) data sets.
I know this list might seem pretty random. I've failed to even mention quite a number of notable services, many of which I have used and enjoyed to some extent. They just haven't graduated to the level of the things that benefit me every day.

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influence1.png

The February issue of FastCompany Buy Flagyl ER Without Prescription, magazine includes an article provocatively-titled, Is the Tipping Point Toast? about the work Duncan Watts has done researching influence. The article doesn't exactly torpedo Gladwell's hypotheses, Flagyl ER treatment, Real brand Flagyl ER online, as the title suggests, but it does argue that influence is a much more random phenomenon than Gladwell and a string of high-profile marketing gurus - not to mention our own intuition - would have us believe:

[Watts] has written computer models of rumor spreading and found that your average slob is just as likely as a well-connected person to start a huge new trend, about Flagyl ER. Online buy Flagyl ER without a prescription, And last year, Watts demonstrated that even the breakout success of a hot new pop band might be nearly random, where can i cheapest Flagyl ER online. Purchase Flagyl ER for sale, Any attempt to engineer success through Influentials, he argues, australia, uk, us, usa, Buy Flagyl ER without prescription, is almost certainly doomed to failure.
Strong words, and not ones that marketing folks want to hear, buy generic Flagyl ER. Purchase Flagyl ER online, But let's back up and look at the two schools of thought at odds in this debate.

The Gladwell school (previously put forward by Ed Keller and Jon Berry in their book, The Influentials) holds that a relatively small number of elite and well-connected tastemakers is responsible for igniting the first small flames of buying or behaving that eventually spread like wildfire to become mainstream trends, Buy Flagyl ER Without Prescription. Marketers like this model partly because it makes sense intuitively, my Flagyl ER experience. Flagyl ER duration, We can all think of people in our lives who are consistently ahead of the curve with things, or whom we depend on as consistently reliable sources of information, Flagyl ER trusted pharmacy reviews. Flagyl ER overnight, It's nice to think that if you can, as a marketer, is Flagyl ER addictive, Flagyl ER photos, put your message or product in the hands of these elite few, then they will do the rest of the work for you, Flagyl ER description. Where can i order Flagyl ER without prescription, Watts, however, buy cheap Flagyl ER no rx, Flagyl ER samples, isn't buying it. Buy Flagyl ER Without Prescription, His research - a variety of computer models as well as social experiments using real people - doesn't support the existence of this special class of powerful people. As far as he can tell, comprar en línea Flagyl ER, comprar Flagyl ER baratos, Order Flagyl ER online c.o.d, a trend can start anywhere and with anyone, as long as the marketplace is primed for it, ordering Flagyl ER online. Purchase Flagyl ER, This is borne out in a well-known experiment he conducted by building two identical online music communities where users could rate unknown songs from unknown artists. In one community, buy no prescription Flagyl ER online, Kjøpe Flagyl ER på nett, köpa Flagyl ER online, the users couldn't see anyone else's rankings. In the other, Flagyl ER natural, Cheap Flagyl ER no rx, people could see how everyone else rated each song. He wanted to see whether word of mouth would affect the rankings in this second community, and whether any of the participants would emerge as the tastemakers, Buy Flagyl ER Without Prescription.

In the first community, Flagyl ER blogs, Flagyl ER images, people rated the songs fairly evenly. But in the second community, Flagyl ER reviews, Flagyl ER class, as one would expect, favorite songs did emerge, Flagyl ER pictures, Flagyl ER coupon, as word of mouth took hold. Even more interestingly, where can i buy cheapest Flagyl ER online, in eight repeats of the experiment, different songs emerged as the favorites each time. For the most part, it wasn't even close. Buy Flagyl ER Without Prescription, The #1 song in one community, for example, was ranked #40 out of 48 in another. And there was no evidence to suggest that any participant in any community was significantly more influential than anyone else.

Watts' experiment confirmed that word of mouth is powerful but, to the chagrin of marketers, it also seemed to show that it's completely unpredictable.

So is the Tipping Point toast, like the article says. The most likely answer of course is no, and that both arguments are correct. There certainly are people who are influential by virtue of a large audience or expertise with regard to a particular subject, Buy Flagyl ER Without Prescription. On the other hand, there are certainly many trends that started with seemingly random people.

Watts' solution is to forget about trying to identify or engage with any supposed influencers and to focus instead on the masses. To this end he has developed a form of advertising with built-in sharing (and tracking) mechanisms designed to facilitate their spread.

Perhaps he's onto something, but I think that developing a good mechanism for sharing is much less important than developing a good message that people will want to share. Buy Flagyl ER Without Prescription, The "why" is more important than the "how."

The currency, so to speak, of influence is the meme. There is a science to what makes a good meme. For content-based memes (as opposed to behavior-based ones like fashion trends), I like the formula offered by Chip and Dan Heath in their recent book, Made to Stick, which states that a good message is:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional, and
  • a Story
If marketers follow this formula, the chances that their messages will go "viral" are much greater, whether influencers are specific and identifiable elites or just random folks on the street.

The last piece of the puzzle is the marketplace, and this is something we're trying hard to make more predictable too. Or, if not predictable, then transparent. Understanding what makes an effective meme is key to spotting them as they develop, but it's still very difficult without reliable visibility into the marketplace. We're aiming to provide this with some of the tools we're developing, because this is at least as essential to the influence problem as attempting to identify some elusive special people at the top of the chain.

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